Calabrese, Giuseppe; Coccia, Mario; Rolfo, Secondo - Istituto di Ricerca sulla Crescita Economica … - 2002
consider the new product development process fundamental for the success in the global market, the level of formalisation of … considerations to the European policy maker and managers in managing new product development and innovation within SMEs. … a sample of SMEs located in a highly industrialised Italian region (Piedmont), the strategy used both for new product …