VERHAERT, G. A.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2012
article reports results from a field experiment examining the role of seed money (i.e., no, 50%, and 67%) in combination with … differentiation by considering past behavior. We show that seed money works well if the threshold is high but with a low threshold it … announcement of seed money increases donations regardless of the threshold level. However, in campaigns targeted at high fidelity …