Dwivedi, Rajeev; Karim, Fatma Jaffar; Starešinić, … - In: Business systems research : a system view accross … 12 (2021) 1, pp. 34-44
research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The … paper uses literature as a basis for identifying critical success factors for a new product development, which is supported … recurrent factor. Conclusions: Each CSF's role in driving the NPD process to success has also been justified using real …