Nunes, Gibran Sales; Arruda Filho, Emílio José Montero - In: Innovation & Management Review 15 (2018) 3, pp. 230-246
. Originality/value: This study reveals which elements exert the greatest influence on intention to consume so-called wearable … technology. In particular, it analyzes consumer behavior in relation to Google Glass, evaluating the reasons that were perceived …