Showing 1 - 8 of 8
various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
Persistent link: https://www.econbiz.de/10012692304
Persistent link: https://www.econbiz.de/10014266460
Balancing value creation and value capture is a fundamental strategic issue for the management of open innovation …. Insufficient compensation for created value may hinder the participation of a firm or individual in open innovation. It can thus … provide an obstacle to the open innovation process as a whole. Hackathons provide an attractive setting for studying value …
Persistent link: https://www.econbiz.de/10014504533
This paper gives a comprehensive overview of the commonly used terms jugaad, frugal innovation, frugal engineering …, constraint-based innovation, Gandhian innovation, catalytic innovation, grassroots innovation, indigenous innovation, and reverse … innovation. Based on that, a conceptual framework is introduced consisting of three core dimensions: sophistication …
Persistent link: https://www.econbiz.de/10010399873
Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...
Persistent link: https://www.econbiz.de/10014145905
various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
Persistent link: https://www.econbiz.de/10013266801
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011846560