This study examines whether and how a concentrated supply chain relationship affects a firm's innovation decisions. Using data from Chinese listed firms in the manufacturing industry, we find that a concentrated customer base constrains a firm's R&D investment, where a 1% increase in customer...

This quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM system as effective in improving small- to medi-um-size...

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Purpose: The purpose of this paper provides some appropriate incentive factors for customers who collaboration in product development, and analyzes the mechanism and degree of these incentive factors influence on customer's positivity and working efforts. Design/methodology/approach: This paper...

The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...

Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...

Effective decision-making in new product development (NPD) is vital for the success of product and project management teams in the competitive market. The alignment between science and business becomes crucial in NPD, where managers require specific resources, such as customer knowledge and...