Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume...

"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...