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Consumer behaviour
33
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Marketing management
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Marketingmanagement
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Marketing
24
Marketingtheorie
13
Marketing theory
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Marktforschung
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Flynn, Andrea Godfrey
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Mehta, Ravi
3
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2
Alderson, Wroe
1
Allen, Chris T.
1
Alvarez Mourey, James
1
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1
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1
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1
Blair, Edward
1
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1
Bohl, Don Lee
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cox, Reavis
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
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1
Hennig-Thurau, Thorsten
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Im, Subin
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Inman, Jeffrey
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1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
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American Marketing Association
National Bureau of Economic Research
663
Springer Fachmedien Wiesbaden
278
IGI Global
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OECD
131
Verlag Dr. Kovač
49
Organisation for Economic Co-operation and Development
48
Books on Demand GmbH <Norderstedt>
43
Europäische Kommission
42
International Energy Agency
41
Information Resources Management Association
34
Edward Elgar Publishing
33
World Bank Group
31
Nomos Verlagsgesellschaft
30
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Institut für Handelsforschung <Köln>
25
UNCTAD
25
Deutsche Bank <Frankfurt am Main> / Research
23
European Centre for the Development of Vocational Training
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INSEAD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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World Bank
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16
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
USA / Bureau of the Census
15
International Trade Centre
14
Universität St. Gallen
14
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Marketing theory and applications
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AMA educators' proceedings
5
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
6
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
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9
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
-
2004
Persistent link: https://www.econbiz.de/10001851118
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10
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
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