BACCHIEGA, Emmanuelle; GABSZEWICZ, Jean J.; TAROLA, Ornella - Center for Operations Research and Econometrics (CORE), … - 2004
We study the introduction of new products in a vertically differentiated industry. Innovative firms have to engage into reducing time-to-market investments in order to shorten the time interval between innovation and sales. Still, these investments generate irreversible costs which have to be...