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Managing strategic allliances in the West is difficult, with a failure rate as high as 70 per cent. Managing strategic alliances in developing countries is made much more difficult by a lack of resources, a shortage of appropriate alliance management training, and high environmental turbulence...
Persistent link: https://www.econbiz.de/10009482046
product marketers in Bangladesh. For the second, a survey was carried out among 200 Bangladeshi retail customers. Overall, the …
Persistent link: https://www.econbiz.de/10009482158