National cultures and cultural differences provide a crucial component of the context of international business (IB) research. We conducted a bibliometric study of the articles published in seven leading IB journals, over a period of three decades, to analyze how “national culture” has been...

The International Business Environment (IBE) is argued to be the essential context for international business (IB) studies and the distinguishing factor from other management studies, and from studies of large scale enterprises. In this paper we argue for a greater environmental focus and...