Based on a case study of a Portuguese packaging firm, this paper examines how vertical integration of the supplier serves as a vehicle for the full outsourcing of the client firms' needs in a solution that reduces transaction costs, favors specialization, and permits small and mediumsized firms...

Much theory and research that seeks to explain why and how technology transfers occur within multinational enterprises (MNEs) actually addresses the question of how these transfers occur among cooperative subsidiaries, and relies on the assumption of inter-subsidiary cooperation. However,...

Este trabalho apresenta um estudo exploratório sobre o marketing nas universidades privadas e comunitárias brasileiras. Analisa o cenário competitivo do ensino superior brasileiro, para demonstrar que a utilização de estratégias de marketing é um fator crítico de sucesso para essas...

The International Business Environment (IBE) is argued to be the essential context for international business (IB) studies and the distinguishing factor from other management studies, and from studies of large scale enterprises. In this paper we argue for a greater environmental focus and...

A longevidade empresarial é um assunto central em estratégia empresarial. As empresas de maior longevidade são as que superaram a tendência para a inércia e para se concentrarem na replicação do que sempre fizeram e conseguem operar mudanças estratégicas profundas. Estas mudanças podem...

The capability of designing to very low cost, and to compete successfully in the tough Chinese market can be transformed into a competitive advantage in other markets. On the other hand, MNCs that are not successfully in China will probably not acquire these capabilities. They will be in a cost...

A busca constante pela conquista e retenção do cliente originou um mercado literário de curandeiros e gurus da gestão, ganhando generosos espaços nas estantes das livrarias, vendendo fórmulas mágicas em uma tentativa de transformar a gestão de negócios em ciência exata. Este estudo...

A teoria das organizações tem sido objeto de inúmeros estudos, contudo ainda não existem conclusões sólidas e definitivas sobre o assunto. O objetivo deste artigo é analisar e identificar a abordagem administrativa predominante nas empresas da região sul do Brasil integrantes da lista...

Well understood in economics, accounting, finance, and legal research, transfer pricing has rarely been comprehensively explored in organization management literature. This paper explores some theoretical explanations of transfer pricing within multidivisional firms drawing insights from various...

Multinational corporations (MNCs) are subject to the various dimensions of the external institutional environments where they operate. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and...