Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative...

The new millennium economics has evolved out of neoclassical economics over the last hundred years. The pace of change has increased over time and in the first half of the 21st century, the economics profession will change as much, or more, than it did in the last half of the 20th century. These...