Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade …-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance … -- 4. Organizing for creativity / Farida Rasulzada -- 5. Four decades of engaging customers in product innovation / Mai …
