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Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by … measuring the technical quality of new products and guiding the managers of innovation and technology in the central … new product development and innovation. By quantifying product features and evaluating the costs and market value of …
Persistent link: https://www.econbiz.de/10014473766
This important new book presents the theoretical, econometric and applied foundations of the economics of innovation as … well as offering a new approach to the measurement of technical change. The author, a leading expert in innovation … reliable indicators of the quality of innovation in new products have been sorely lacking. The author examines the theoretical …
Persistent link: https://www.econbiz.de/10014473962