The process of founding new enterprises and making them grow and prosper is a far more convoluted undertaking than it was just a few decades ago. This book explores the complexity faced by today's entrepreneurs. Institutional boundaries, evolutionary perspectives and the intricacies of...

John Baldwin and Guy Gellatly find that the strategic decisions young firms make play a critical role in determining their odds for survival and growth. New small firms survive by developing a core set of business skills – skills related inter alia to management, human resources, marketing and...

Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning. The majority of all businesses...