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pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication
Persistent link: https://www.econbiz.de/10011851292
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...
Persistent link: https://www.econbiz.de/10011851553
"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...
Persistent link: https://www.econbiz.de/10014372528
1. Qualitative research in HRM: innovation over stagnation / Keith Townsend, Rebecca Loudoun and David Lewin -- Section I designing qualitative projects -- 2. The role of qualitative methods in mixed methods designs / Roslyn Cameron -- 3. Anchoring qualitative methods for longitudinal studies /...
Persistent link: https://www.econbiz.de/10012419816
"This vital new Handbook brings together cutting-edge contributions from experts in Information Systems (IS) to explore how qualitative research can be undertaken in the IS discipline. The Handbook critically surveys contemporary trends in qualitative IS studies and offers detailed examples of...
Persistent link: https://www.econbiz.de/10014322912
"The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars, experts provide essential guidelines and insightful best...
Persistent link: https://www.econbiz.de/10014322915
"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...
Persistent link: https://www.econbiz.de/10014246329
The performance of Small and Medium-sized Enterprises (SMEs) has been a subject of continual interest to both researchers and practitioners. This enlightening book investigates the pitfalls which have affected the assessment of SME performance in much of the past research
Persistent link: https://www.econbiz.de/10011850571
The Handbook of Research on Family Business provides a comprehensive first port of call for those wishing to survey progress in the theory and practice of family business research. In response to the extensive growth of family business as a topic of academic inquiry, the principal objective of...
Persistent link: https://www.econbiz.de/10011850685
The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In...
Persistent link: https://www.econbiz.de/10011850739