Showing 1 - 10 of 37
framework in which product intelligence leads to consumer satisfaction through the innovation attributes of relative advantage …
Persistent link: https://www.econbiz.de/10005505036
Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This study validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational...
Persistent link: https://www.econbiz.de/10005288411
This paper examines how firms succeed to leverage supplier involvement in product development. The paper extends earlier work on managing supplier involvement by providing an integrated analysis of results, processes and conditions both at the level of individual development projects and the...
Persistent link: https://www.econbiz.de/10005288507
, research has not tackled how information is assimilated by the NPD team and to what extent the process of information … team values (beliefs and possibly ideology) and external market feedback / information in radical projects. Via the lens of … rather influenced in interesting ways by internal team values. The findings imply that shared team values act as a selective …
Persistent link: https://www.econbiz.de/10005451026
Managing through projects has become important for generating new knowledge to cope with technological and market discontinuities. This paper examines how the fit between the creation of technological and market knowledge and important project management characteristics, i.e. project autonomy...
Persistent link: https://www.econbiz.de/10005288748
Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the … most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed … management of the innovation process and the organisation of system innovation. Research findings show how companies can improve …
Persistent link: https://www.econbiz.de/10005451586
/>-------------------------------------------------------<br/> Traditionally, standards have been perceived as contradicting innovation. However, this view has been overturned in recent years … address will present the innovation-promoting impacts of standards in three different dimensions. In addition, possible … barriers for the exploitation of these potentials and negative implications of the interaction between innovation and …
Persistent link: https://www.econbiz.de/10008595645
This article connects theory of learning with theory of governance, in the context of inter-firm relations. It recognizes fundamental criticism of transaction cost economics (TCE), but preserves elements from that theory. Two kinds of relational risk are identified: hold-up and spillover risk....
Persistent link: https://www.econbiz.de/10005795613
Increasingly, it has been recognised that in their process of internationalisation multinationals may learn. They may take a strategy not only of exploitation, to leverage existing assets, competencies and products, built up in their home countries, but also, and perhaps even primarily, of...
Persistent link: https://www.econbiz.de/10005795619
Understanding technological change is of critical importance to marketers, as it bears new markets, new brands, new customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its consequences for inferences on technology evolution...
Persistent link: https://www.econbiz.de/10008484117