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approach. Motivated by this research gap in the literature, the thesis explores the antecedents and performance implications of … inventions than their counterparts that do not invest in this R&D strategy. However, this positive performance implication of R …
Persistent link: https://www.econbiz.de/10011332966
This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...
Persistent link: https://www.econbiz.de/10009011656