This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...

"[This book] is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians,...

The IT revolution has affected the entire world by producing a new, Internet-based, digital economy in which geographical distance and borders have become less of an obstacle to global trade. Thanks to IT, developing countries, in every region of the world, have the opportunity to break out of...

"This book reviews the impact technology has had on individuals and organizations whose access to media and resources is otherwise limited including topics such as electronic voting, electronic delivery systems, social Web applications, and online educational environments"--Provided by publisher.

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...