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On the Delivery of Pro-Poor Innovations: Managerial Lessons from Sanitation Activists in India
Ramani, Shyama; SadreGhazi, Shuan; Duysters, Geert - United Nations University, Maastricht Economic and … - 2010
expressions of demand and their mismatch with perceptions of the value of the innovation. It also identifies how activists go …', 'sustainable maintenance' and 'generation of knowledge, demand and innovation spillovers' in an endogenous fashion, providing an …
Persistent link: https://www.econbiz.de/10008478942
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Serving low-income markets: Rethinking Multinational Corporations’ Strategies
SadreGhazi, Shuan; Duysters, Geert - United Nations University, Maastricht Economic and … - 2008
In recent years a new debate is emerging about market-based approaches to serve lowincome communities, opportunities in such markets and the role of multinational corporations. This paper aims at providing an overview of low-income markets thereby analyzing challenges that multinational...
Persistent link: https://www.econbiz.de/10005150796