(SMEs) were confronted with the task of developing business strategies to secure their niches in the new arena. However … sector to the Argentine economy, both from a growth/efficiency, and equity standpoint; yet on average, SMEs have failed to … characteristics of SMEs; 3) the high degree of institutional rigidity of the country's business environment; 4) the need to develop …

products and services. Building on our knowledge of how commercial banks currently reach the women's market, this survey data …