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The impact of brand use on innovation performance: Empirical results for Germany
Crass, Dirk - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2014
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10011122570
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Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?
Crass, Dirk; Schwiebacher, Franz - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2013
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...
Persistent link: https://www.econbiz.de/10010957593
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Which firms use trademarks - and why? Representative firm-level evidence from Germany
Crass, Dirk - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2014
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10011122576