Showing 1 - 3 of 3
enter foreign markets. However, current knowledge on which factors determine SMEs' foreign market performance and secure … their success is limited. Using empirical data on 280 German SMEs' activities in Arab markets, we contrast the performance … performance and provides relevant advice as to which managerial approach to emphasize for which mode of foreign market entry. …
Persistent link: https://www.econbiz.de/10012107696
progress in technological digitization, innovation management, and corporate performance. The purpose of this research is to … first analyze the direct effect that digitalization has on the management of innovation and corporate performance of Mexican … findings revealed that digitization has positive and significant effects on innovation management and corporate performance. In …
Persistent link: https://www.econbiz.de/10014231734
strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the … differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … performance than those who use one of the other strategies (low-cost strategy, focus strategy, or an overtaking strategy)". The …
Persistent link: https://www.econbiz.de/10014285448