Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...

The competitive forces generated by globalization act to promote the cross-national diffusion of human resource management 'best practices'. This book contains papers from authors in Europe, Asia, Africa, and US who explore diffusion in a variety of natio