Purpose – The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish-language media and informative about its past. No academic research currently exists on this...

Purpose – The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking, specifically the traffic rank and reach of the web site, on bank performance. Design/methodology/approach – The current study measures the impact of web site rank, percent of...

This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...