The intensive development of global markets correlated with the modern consumer's demands led to a new complex approach concerning the food sector and its' main determinants. Old market theories that describe the food market mechanisms as a simple three point process: "to produce – to sell –...

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with...