The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for...