In the modern market economy, agri-food chains were imposed and strengthened due to unprecedented evolving recorded by supply and demand of food in recent decades, dynamic driven by market fragmentation, on the one hand, and specific processes of consumption and consumer emancipation, on the...

Rapid and constant development of technology and social media drive every-day changes in the retail sector, modifying behaviour and power of consumers, whereby traditional brick and mortar stores are facing the risk to become obsolete. E-commerce and m-commerce offer to customer a more...