The present paper aims to define the concept of synergy in the context of strategic management of organizations and to emphasize the importance of taking it into consideration by the companies that activate today in a global economy. The transposition of synergy into objectives aimed by the...

The flexibility that modern companies must show in regard to global market entails the recourse to work teams which are multicultural adapted and aware of their role and place in the overall structure of the organization. The technological changes along with the customer needs diversification...

In public services, the political component of the marketing environment has a major importance, as all decisions adopted within central administration influence both the objectives and measures implemented by units of local government and other public service providers. Any discontinuity in the...

The paper highlights the main categories of risks that transnational companies can face when implementing foreign investment. These risks affect the company’s performance and therefore they must be properly managed. Risk factors, risk categories and risk control measures are analyzed here. We...

The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...

The choice of the best production cost calculation method is a decision that must be taken performing a very clear distinction, the two notions being frequently confused as being the same thing, the cost expense respectively. The construction production makes no exception to the rule, especially...

For developing economies the development of enterprises should be a strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development...

The present paper focuses on the verification of the hypothesis according to which the organizational climate, the quality of all resources involved in the educational process and especially the quality of the management have a very important role in obtaining performance. After the conceptual...

Knowledge economy is based on the existence and development of small businesses and how their development modalities should be focused on innovation, creativity, competitiveness, entrepreneurial culture, accumulation and use of knowledge, organizational intelligence, cooperation and...

In nowadays benchmarking become a powerful management tool that stimulates innovative improvement through exchange of corporate information, performance measurement, and adoption of best practices. It has been used for to improve productivity and quality in leading manufacturing organizations....