In public services, the political component of the marketing environment has a major importance, as all decisions adopted within central administration influence both the objectives and measures implemented by units of local government and other public service providers. Any discontinuity in the...

The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...

For developing economies the development of enterprises should be a strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development...

The relevance of management as significant factor of business activity can be established on various management systems. These will help to obtain, organise, administrate, evaluate and control particulars: information, quality, environmental protection, health and safety, various resources...

An organization must take into account the costs associated with achieving quality because one of the important objective of continuous improvement programs is to meet customer requirements at the lowest possible cost. Hence, an organization needs to adopt framework to classify costs and to...

The search for ever greater levels of productivity is due in general to manâ€(tm)s natural tendency to minimize the amount of labour needed to produce the goods useful for maximizing the satisfaction of his needs for survival and progress. Labour in effect represents a necessary but...

The activity of any economic entity is aimed at providing objects, works and services meant to fulfill certain social needs, as well as at achieving a certain level of profit which would enable the entreprise to maintain and/or develop in business. In order to reach these objectives, the offer...

In order to manage the market competition, rapid changes in technology, accelerating industry clock speed, increasing number of product variants, shrinking product lifecycles, limited supply, and price pressures, technology companies need to put more emphasis on managing product launches...

Logistics outsourcing is considered to be an excellent source of competitive advantage for companies. Its benefits are long praised about in the specialty literature, but its risks are often briefly described. We believe that both the benefits and the risks of outsourcing logistics extremely...

Environmental wastes can be a symptom of a suboptimal system. can help the company to reduce waste and improve environmental performance leading to increased system productivity. Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very...