Within the framework of creative economy the creative and innovative management represents a strategic issue to consider when stimulating the enhancement of competitiveness among companies and countries. Creativity, innovation and new product development

In the attempt to boost its international competitiveness, the European Union realized that it should enrich the ways to achieve it by using the intangible assets that it holds. Knowledge and intellectual capital, innovation, science and entrepreneurship are key drivers of economic development...

Innovation is a broad concept and it is not in contradiction with tradition. Any entrepreneur, even when working in a traditional sector or businesses with strong traditions such as a family business can be innovative. Innovation is not only pushed by the entrepreneur but is increasingly market...