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Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At...
Persistent link: https://www.econbiz.de/10010857455
Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk,...
Persistent link: https://www.econbiz.de/10010857478
Article is devoted to marketing innovation in small business. The article notes the lack of marketing in small business. Indicates the focus on turning a small business into a major consumer of innovations. The necessity of state support for the creation of marketing.
Persistent link: https://www.econbiz.de/10010857491
The article provides an overview of the structures to support small business in Russia. Particular attention is paid to issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for competitiveness and customer orientation.
Persistent link: https://www.econbiz.de/10010555535