Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing … empirical study confirmed four out of the five hypotheses as statistically significant. SMEs will sustain their competitive …, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …