Showing 1 - 10 of 923
Persistent link: https://www.econbiz.de/10012494122
Persistent link: https://www.econbiz.de/10012435357
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries, but not intentions to actually buy those...
Persistent link: https://www.econbiz.de/10010731167
Persistent link: https://www.econbiz.de/10011589120
Persistent link: https://www.econbiz.de/10012007268
Persistent link: https://www.econbiz.de/10011771512
Persistent link: https://www.econbiz.de/10009683174
Persistent link: https://www.econbiz.de/10012430489
Persistent link: https://www.econbiz.de/10013168126
Persistent link: https://www.econbiz.de/10013168382