Sarwoko, Endi; Nurfarida, Iva Nurdiana - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 105-118
Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM … questionnaire to collect data from 187 SMEs owner/managers in Indonesia. SEM-PLS analysis was used for hypothesis testing. Findings …
