and performance in small and medium-sized enterprises (SMEs). Despite the growing number of publications on talent … 200 randomly selected Polish SMEs. We interviewed respondents about the characteristics of TM practices they apply and the … particular performance areas referring to business outcomes and brand recognition. The TM practices SMEs apply help overcome …

-sized companies (SMEs) as a driver of competitive position, with customer orientation and participation in international networks as … mediating variables. Research Design & Methods: The analysis involved structural equation modelling on a dataset of 281 SMEs … importance of KMO to SMEs and explaining its role as an antecedent of beneficial cooperation within international networks of …

Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM … questionnaire to collect data from 187 SMEs owner/managers in Indonesia. SEM-PLS analysis was used for hypothesis testing. Findings …