Bhakar, Dr. S. S.; Bhakar, Shailja; Bhakar, Shilpa - In: Far East Journal of Psychology and Business 11 No 1 Paper 4 April (2013) 4, pp. 50-71
Today the world has become a small village. Products manufactured in one country are being sold in every country all over the world. Manufacturers are using all the tools to build a different brand image of their brands in the new country. This paper therefore examines the effect of country of...
