In recent decades, the increasing prevalence of chronic diseases such as diabetes and also people’s tendency toward using diet therapy for these diseases, has led to increase entrepreneurial opportunities in the field of nutrition counseling services in the world, tremendously. Considering the...

The intensive competition to offer new services in health care systems plus the patients tendency to receive appropriate and modern services have led to the application of innovations. In order to innovate in nutrition counseling services, New Service Development (NSD) process providing the...