Sathish, M.; Naveen, K.J.; Jeevanantham, V. - In: Far East Journal of Psychology and Business 5 No 2 Paper 2 November (2011) 2, pp. 13-22
Indian mobile market is a fastest growing market and is forecasted to reach 868.47 million users by 2013. India has seen rapid increase in number of players which caused the tariff rates to hit an all time low. This allowed the players to target the low income population increasing the market...
