For decades, marketers have been faced with the challenge of satisfying the needs and wants of all their customers using a single marketing strategy. There has recently been a shift in the marketing field from mass marketing to segmentation strategies where people with similar needs can be...

Media plays a fundamental role in the formation of national identity, in the theory of the imagination by Benedict Anderson Community. In the Arab world, a revolution of the media contributes to the emergence of a regional Arab consciousness awakened. The wave of mass protests that swept...

The purpose of this study is to examine an SOA based real time information exchange between military and government owned rescue services. Information sharing is always not an easy approach for any organization. In case of military and government owned sectors, it becomes more fragile. There...

This study investigates the influence of psychosocial factors (university experience, social support and mentoring) as the antecedents to entrepreneurial quality among student in Higher Education Institution (HEI) in Malaysia. Furthermore, entrepreneurial success as a consequence of...

This study has been designed to obtain a model to plan rural development by developing food industry. To be made clear what industry shall we provide in a village or how to invest on it, we must identify the characteristics of that industry and determine the production-employment ratio with its...

Social buying became an extremely popular phenomenon in the last year and this study examined the factors that can lead vendors to be successful using this trend. We’ve found that coupon’s category, coupon’s website and coupon’s prices have an effect on the number of coupons purchased,...

The segmentation of global manufacturing and services provided China and subsequently India with a golden opportunity to make full use of their absolute advantage – low cost yet educated labour-to integrate into the world economy within a comparatively shorter period of time than some earlier...

This study was designed to point out to what extent students as customer are satisfied on provision of learning facilities with respect to their teachers helping them in producing needed skills at higher education level in the universities. In this study it will further pointed out that which...

This study aims to measure the actual and expected quality of health services in governmental hospitals in the city of Amman from the patients Perspective, to achieve the objectives of the study a questionnaire was developed for the purpose of data collection, the sample of the study consisted...

Purpose of the current study is to discover the relationship between rating on annual progress reports and job satisfaction; between personality traits and job satisfaction among Banks employees; and to explore age, gender salary, marital status, and education differences on job satisfaction....