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Research has shown that NPD project leaders should engage in boundary-spanning activities. The present study tested the impact of four boundary-spanning activities on NPD project performance and analyzed the antecedents of these activities. We hypothesized that NPD project leaders' abilities to...
Persistent link: https://www.econbiz.de/10010746983
A number of studies have found that the performance of NPD projects greatly depends on the support they get from top management. However, research into why some projects get more support than others has been limited. The present paper takes a political approach to NPD, in which top management...
Persistent link: https://www.econbiz.de/10010746986