Consumers are attracted by product designs that feel “alive” and that contain surprise elements. The right expressions in a product contribute to its attractiveness or “charisma”. Today, these intangible product attributes are an important way to differentiate a product from competitor's...

Creating outstanding products is vital for a company's endurance in competitive markets. A mix of functionality, ergonomics, aesthetics, symbols and price aspects all play a role in making a product desirable.Some products carry a personal meaning for its user. Others communicate its user's...