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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Roeth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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Strategic agility, business model innovation, and firm performance : an empirical investigation
Clauß, Thomas; Abebe, Michael; Tangpong, Chanchai; … - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 767-784
Persistent link: https://www.econbiz.de/10012600884
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Digital transformation of incumbent firms : a business model innovation perspective
Klos, Christoph; Spieth, Patrick; Clauß, Thomas; … - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2017-2033
Persistent link: https://www.econbiz.de/10014313907