Narrow search
Showing 1 - 4 of 4
Cover Image
Governing the portfolio management process for product innovation : a quantitative analysis on the relationship between portfolio management governance, portfolio innovativeness, a...
Urhahn, Christian; Spieth, Patrick - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 522-533
Persistent link: https://www.econbiz.de/10010401597
Cover Image
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Roeth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
Cover Image
Is new always better? : how business model innovation affects consumers' adoption behavior
Futterer, Fabian; Heidenreich, Sven; Spieth, Patrick - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2374-2385
Persistent link: https://www.econbiz.de/10013433222
Cover Image
Digital transformation of incumbent firms : a business model innovation perspective
Klos, Christoph; Spieth, Patrick; Clauß, Thomas; … - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2017-2033
Persistent link: https://www.econbiz.de/10014313907