shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at … Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal … Consumer Innovation in the poor versus rich world - Some Differences and Similarities -- Chapter 6 Lessons from low …

results on disruptive innovation and the ever-challenging BOP market …

1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation … Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4 … Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal …