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~isPartOf:"India studies in business and economics"
~person:"Herstatt, Cornelius"
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India studies in business and economics
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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Lead market India : key elements and corporate perspectives for frugal innovations
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Lead market India : key elements and corporate perspectives for frugal innovations
Herstatt, Cornelius
(
ed.
);
Tiwari, Rajnish
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011578825
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Aiming big with small cars : emergence of a lead market in India
Tiwari, Rajnish
;
Herstatt, Cornelius
-
2014
Persistent link: https://www.econbiz.de/10010231708
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