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Driving service innovativeness via collaboration with customers and suppliers : evidence from business-to-business services
Heirati, Nima; Siahtiri, Vida - In: Industrial marketing management : the international … 78 (2019), pp. 6-16
Persistent link: https://www.econbiz.de/10012026076
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139