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Critical meta-analysis of servitization research : constructing a model-narrative to reveal paradigmatic assumptions
Luoto, Seppo; Brax, Seppo; Kohtamäki, Marko - In: Industrial marketing management : the international … 60 (2017), pp. 89-100
Persistent link: https://www.econbiz.de/10011672037
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The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo; Kohtamäki, Marko; Brax, Saara A.; … - In: Industrial marketing management : the international … 95 (2021), pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
Kohtamäki, Marko; Rabetino, Rodrigo; Huikkola, Tuomas - In: Industrial marketing management : the international … 110 (2023), pp. 68-84
Persistent link: https://www.econbiz.de/10014306702
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Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; … - In: Industrial marketing management : the international … 105 (2022), pp. 253-267
Persistent link: https://www.econbiz.de/10013494054