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Networks for the commercialization of innovations : a review of how divergent network actors contribute
Aarikka-Stenroos, Leena; Sandberg, Birgitta; … - In: Industrial marketing management : the international … 43 (2014) 3, pp. 365-381
Persistent link: https://www.econbiz.de/10010371786
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Commercializing a radical innovation : probing the way to market
Aarikka-Stenroos, Leena; Lehtimäki, Tuula - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1372-1384
Persistent link: https://www.econbiz.de/10010473305
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Restructuring existing value networks to diffuse sustainable innovations in food packaging
Keränen, Outi; Komulainen, Hanna; Lehtimäki, Tuula; … - In: Industrial marketing management : the international … 93 (2021), pp. 509-519
Persistent link: https://www.econbiz.de/10012501959
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Changing the market for a sustainable innovation
Keränen, Outi; Lehtimäki, Tuula; Komulainen, Hanna; … - In: Industrial marketing management : the international … 108 (2023), pp. 108-121
Persistent link: https://www.econbiz.de/10014227531